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Marto Designs

Web design & development

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INSIGHT POST

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How Much Does a Small Business Website Cost in the UK?

  • Writer: Marto Designs
    Marto Designs
  • Feb 21
  • 1 min read

One of the first questions I’m asked is:


“How much does a website actually cost?”


The honest answer is: it depends — but not in a vague, frustrating way. The price usually comes down to what you need the site to do.


Typical website price ranges in the UK


Here’s a realistic breakdown for small businesses:


£500 – £1,000


  • One-page or very small brochure site

  • Template-based

  • Minimal customisation

  • Best for startups or short-term needs


£1,200 – £2,500


  • Custom-designed site

  • 5–10 pages

  • Mobile responsive

  • Basic SEO setup

  • Clear calls to action

  • 👉 This is where most of my clients sit


£3,000+


  • Larger sites

  • Advanced functionality (CMS, bookings, integrations)

  • Bespoke animations or complex layouts

  • Ongoing optimisation


What actually affects the cost?


A few key things influence price more than people realise:


  • Number of pages

  • Whether content is supplied or needs writing

  • Custom design vs templates

  • Platform choice (Webflow, Wix, WordPress, etc.)

  • SEO setup and performance optimisation


Cheap websites vs good value websites


A cheap website isn’t always bad — but it often becomes expensive later.


  • Common issues:

  • Slow load times

  • Hard to update

  • Poor mobile experience

  • No clear way for customers to contact you


A well-built site should:


  • Clearly explain what you do

  • Build trust

  • Generate enquiries


So what should you budget?


If your website is there to win work, not just exist, then it’s usually worth investing in something that’s built properly from the start.


If you’re unsure what level you need, I’m always happy to give honest advice — even if that means telling you a smaller option is fine.


👉 If you’d like a rough idea of cost for your project, get in touch.

 
 
 

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